What does Asus, Acer, D-Link, and Transcend have in common? They're all brands proudly based in Taiwan. These four powerhouses are also names normally sought after by consumers looking for cheap yet reliable electronic gadgets and devices. Ironically, some people still believe that these brands are from the US. For that said reason, it's important for the world to learn about Taiwan Excellence.
Taiwan Excellence to the World
The Taiwan Excellence Award is given to companies who continually challenge themselves in creating innovative and high-quality products that stand out in the industry. Among Taiwan's forerunners are Asus and Acer. Both are well-known for building laptops, tablets, and even mobile phones with specifications as powerful as their US counterparts.
These brands don't stop at competitive pricing and ingenuity. They broaden their reach by creating ads and marketing strategies focused on the masses, rather than just the Tech community.
An Act of Ingenuity
Back in the days, when people asked what router worked best with PLDT DSL, most computer stores would immediately point to D-Link. Compatibility-wise, D-Link was easier to set-up compared to Netgear and Cisco. This, alone, made Taiwan's brand a highly-recommended product to multiple subscribers. Not only was D-Link able to ensure its product's purchase, but is also created a demand that no other brand could supply.
When memory cards were first sold, Transcend was among the brands that stood out. It went neck-and-neck against SanDisk, Imation, and Kingston. Years later, some users still rely on Transcend because they're cheap and durable. While others have switched due to preference, there's no denying that the brand has now garnered continued patronage for its continued excellent quality and performance.
There are so many times where people assume that a good electronics brand can only come from the "Land of the Free". Now, Filipinos can rely on brands that are closer to home.
With a design inspired by the spirit of fulfillment in their traditional culture, the Taiwan Excellence Seal provides the world a means to recognize brands and products that are, in fact, made in Taiwan.
Disclaimer: Although this post is sponsored, my opinions are my own.